Completed website rebuild
UK Women's Fitness, rebuilt for clarity and trust.
An editorial rebuild that replaced a slow WordPress setup with a focused static site, four clear subject pillars and a more confident reading experience.
- Project type
- Editorial rebuild
- Audience
- Women across the UK
- Scope
- Migration, design and content system
- Status
- Live
A calmer route through a difficult subject.
Fitness information is crowded with fear, fads and overconfident advice. The site needed a voice and structure that could make evidence readable without making health claims that the source material could not support.
The rebuild created four stable routes: fat loss and nutrition, strength training, training with the menstrual cycle and gym confidence. That gives every new guide a clear home and gives readers an obvious next step.
The site moved away from a slow WordPress setup to a lighter, easier-to-maintain static build.
The archive and future publishing programme now sit inside a clear, visible information hierarchy.
Source-led language, careful headings and restrained calls to action protect the tone of the publication.
How the build was shaped
The first stage was recovery and classification: keep the useful material, remove confusion and decide which topics the site could cover responsibly. Typography and layout were then built around long-form reading rather than decorative landing-page patterns.
The content is written for women across the UK. NHS references, British terminology and UK-specific questions provide the national context, without inventing a local business location.