Live · results measured
A standing start to 20,500 Google impressions in 90 days.
Budget Meal Prep is a UK-wide editorial site rebuilt around what readers actually search for. These are its Search Console numbers for the 90 days to 28 August 2026, not a design opinion.
- Impressions
- 20,500
- Clicks
- 196
- Average position
- 13
- Measured over
- 90 days
Source: Google Search Console, budgetmealprep.co.uk, 30 May to 28 August 2026. Average click-through rate over the period was 1%.
- Project type
- Editorial website
- Audience
- UK-wide
- Scope
- Structure, design, build and SEO
- Status
- Live
From archive to useful resource.
Budget Meal Prep needed to be more than a stack of search articles. The rebuilt site gives readers a clear starting point, groups the subject around real UK shopping decisions and makes the evidence standard visible.
The archive contained useful pages alongside older estimates. The design had to preserve what still helped readers without presenting every historic price or claim as current. That led to a system of dated evidence, archive labels and priority guides.
Guides are organised around Aldi and Lidl, cheap protein, meal prep, budget eating and macro basics.
Dates, pack sizes and nutrition values are surfaced so a reader can judge how current a comparison is.
The editorial site can introduce a relevant digital guide without turning every article into a sales page.
What the numbers actually say
Three months is early. Impressions went from almost nothing at the end of May to a steady few hundred a day through August, and the average position settled at 13, which is the bottom of page one or the top of page two depending on the query. That is the point at which a content property stops being invisible and starts being worth optimising.
The click-through rate is the honest weak spot: 1% across the period. At position 13 that is roughly what you would expect, because most of those impressions are appearing below the fold on queries the site is not yet winning. It is the next job, not a failure of the last one, and it is fixed by moving a smaller number of pages up rather than by publishing more of them.
How the build was shaped
The work started with the archive rather than the homepage. Priority pages, weak pages and pages needing rechecking were separated first. The navigation and homepage were then designed around the subjects that deserved a permanent place.
Budget Meal Prep is a national editorial property, so its own useful location signal is UK-wide rather than a city. Supermarket names, British food terminology, pound pricing and dated UK product evidence carry that context throughout the site. The build, the content system and the ongoing search work are run from Brighton and Hove, which is also where Sitework works with local trades.
The same content engine behind these numbers is what runs on a Local Reach plan: research, publishing, internal linking and monthly measurement, on a schedule, against a real search target.